Beautiful breast, beautiful body – are they the same all around the world?

POLYTECH Health & Aesthetics GmbH 2024-04-30

Beauty is indeed in the eye of the beholder. Across the globe, beauty is marked by individual taste, but it is also profoundly shaped by cultural norms, historical and geographical contexts, and now the digital landscape.

Each culture has its own beauty standards, preferences and ideals – what is deemed attractive in one culture or one context may hold little appeal in another.

The rise of global media has often promoted a standardized ideal of beauty, but today, we see fashion, cinema, and art embracing diversity and representation. 

Yet, in the digital age, social media platforms like Instagram and TikTok have introduced new complexities, often promoting fleeting beauty trends and influencing personal beauty choices. 

Cultural preferences seem to greatly affect us - people born in a different geography and culture than their parents usually express the same aesthetic preferences as the population in which they were born. (2)

In this blog post, we consider how some of these cultural narratives and the digital landscape affect our perceptions of beauty. From the lean sculpted features admired in one corner of the world to the voluptuous curves celebrated in another.

The beauty of the breast

A key element in arts, culture, and female embodiment for centuries, breasts are traditionally considered the epitome of femininity. (1) Different cultures have varied perceptions of what a beautiful breast is, affected by diverse societal norms, historical influences, and aesthetic ideals. 

While the western culture commonly displayed the naked breast (and especially larger breasts) in sexualised, marital or maternal context, in cultures where the breast was traditionally less sexualised, such as in Africa or the South Pacific, women have gone bare-breasted in art as in real life, to the indifference of onlookers (3)

In many Western cultures, larger breasts have long been a symbol of femininity and attractiveness, reflected in popular media and advertising where voluptuousness is celebrated. Conversely, smaller breasts and a more natural look often signify a sense of class and sophistication in various cultures, including some East Asian societies, where a general preference for smaller, perkier breasts is observed (1, 2, 3)

Breast augmentation remains the most common surgical procedure for women, with 2.2 million procedures and a significant increase of 29% compared to 2021. (4), We can notice the cultural and geographical differences by looking at bra sizes around the world, larger in the western world and smaller in Asia and Africa. (4) 

In the current digital age, the narratives of beauty and body image are heavily influenced by social media. Platforms like Instagram and TikTok have become potent arbiters of trends, impacting the collective psyche about body image and the appeal of cosmetic procedures, including breast augmentation.

For instance, the openness of patients about breast augmentation has contributed to its popularity, although some experts worry that the popularity might come with unrealistic expectations which can lead do disappointment and dissatisfaction. (8)

Beauty of the glutes

The appearance of glutes or buttocks have been gaining momentum in western culture, but the truth is that glutes have been the center of female beauty in many cultures for centuries. 

Gluteal augmentation or gluteoplasty is one of the most rapidly growing cosmetic surgery procedures, and the emergence of this procedure reflects a broader trend toward celebrating this attribute across different societies. (1) 

As with breast augmentation, the appearance women seek is different across geographies and ethnicities. While larger glutes are often sought after by African American and Hispanic populations — with a specific emphasis on lateral projection in the latter — Caucasian individuals may show a preference for more moderate enhancements. In many African communities, a fuller derrière is not only sought after but also celebrated as a central feature of beauty.

Plastic surgery patients in Latin America prefer the largest buttocks, followed by those in Asia, North America, and Europe, with non-Caucasians preferring larger buttocks than Caucasians. (1, 5)

As glutes gain importance across cultures and new generations, so does gluteal augmentation. There has been a 137% increase in gluteal augmentations from 2018 to 2022. (4) 

Social media has a significant role in the rising popularity of gluteoplasty, with influencers and public figures showcasing the desirability of certain gluteal shapes.

Diversity you can feel 

The varied preferences across cultures and the social media trends are indicative of a global dialogue on beauty that is continually reshaped by both cultural influences and the digital environment. As such, it is crucial for individuals to navigate these influences with a critical eye, recognizing the importance of personal choice and personal needs within the context of broader beauty trends.

As a company offering high quality products to enhance an individual's body appearance, we believe in this diversity and strive to support the individual concept of beauty through the largest portfolio of implants, with a focus on breast implants.

Patients and surgeons around the world trust in POLYTECH implants to achieve their personal concept of beauty.

Learn more about our implant portfolio here >>



1.    Husain Arian, Dhari Alroudan, Qutaibah Alkandari & Ali Shuaib (2024) Cosmetic Surgery and the Diversity of Cultural and Ethnic Perceptions of Facial, Breast, and Gluteal Aesthetics in Women: A Comprehensive Review, Clinical, Cosmetic and Investigational Dermatology, 16:, 1443-1456, DOI: 10.2147/CCID.S410621
2.    Bovet, Jeanne. (2018). The Evolution of Feminine Beauty. 10.1007/978-3-319-76054-4_17.